I came in to lose 15 pounds. Eight years later I deadlift twice what I weigh and I never miss a Tuesday. They taught me to train like an adult.
Training studio · est. 2017
North Bay Method
A small training studio across two New Jersey rooms — coached, considered, and built for the long game.
Featured in
MEN'S HEALTHWomen's Health
OUTSIDEWell+Good
RUNNER'S WORLDGQ
NJ MONTHLYThe Athletic
MEN'S HEALTHWomen's Health
OUTSIDEWell+Good
RUNNER'S WORLDGQ
NJ MONTHLYThe Athletic
Active members
0
Capped on purpose. We close the waitlist when the floor is full.
Coaches on staff
0
Full-time, certified, paid like professionals.
Member retention
0%
Twelve-month retention. Industry average is 38%.
Years
0
Same studios. Same standard. Slowly evolving method.
The method
Training that fits a real life — and slowly, quietly, changes it.
North Bay Method opened in 2017 with one studio and four members. Today it's twelve coaches across two NJ rooms, and the original rule still holds: every member is coached, never observed. We capacity-cap on purpose, because attention is the program — and attention doesn't scale.
The work is unhurried. Phones go in a basket on the way in. The music stays under conversation volume. The result is members who train for a decade, not three months.
8yr
Open
12
Coaches
340
Members
Programs
Six rooms. One method. One coach per session.
Every session is coached one-to-one or in small groups of four. We don't run anything we can't watch.
→01 / Strength
Strength & Conditioning
Free-weight, barbell, and accessory work programmed by your coach. Quarterly assessments, progressive overload, recovery built in.
→02 / Pilates
Reformer Pilates
Classical reformer in small groups of four. Posture, control, and progressive loading — never a punch-card class.
→03 / Endurance
Endurance & Run
Zone-based training for distance runners, cyclists, and triathletes. Lab testing optional, programming personalized.
→04 / Recovery
Recovery Room
Sauna, cold plunge, compression, and assisted mobility. Members book by the half-hour, no walk-ins.
→05 / Nutrition
Nutrition Coaching
Registered-dietitian-led, never gimmicky. Three months, monthly check-ins, sustainable changes only.
→06 / Assess
Performance Assessment
Two-hour intake with movement screening, baseline metrics, and a written plan for the first eight weeks.
Flagship program
Strength 90.
Duration90 days
Sessions36 total
Coach1:1 + paired
per cycle$2,450
The program that built the studio. Twelve weeks of individually-written strength programming, three sessions a week with a head coach, baseline and finishing assessments, and a written plan you keep at the end. The most common feedback after Strength 90: "I trained the same way for the next ten years."
This week's floor
Coached sessions — every hour, never overbooked.
6:30 AM
Strength Open FloorCoached, all levels, individual programming
Coach Mara
3 open
8:00 AM
Reformer Pilates · Group of 4Classical reformer, mixed level
Coach Leila
1 open
9:30 AM
Endurance LabZone-based, lab-paced run/bike
Coach Theo
Full
12:00 PM
Strength Open FloorCoached, all levels
Coach Devon
5 open
5:30 PM
Reformer Pilates · Group of 4Mixed level
Coach Leila
Full
6:45 PM
Strength 90 · Cohort CMembers only · cycle 4 of 12
Coach Mara
Cohort
The method
How we coach — five things that don't change.
01
Assess
Two-hour intake before anything else. Movement screen, history, goals, and a written eight-week plan.
02
Coach
One coach per session. The coach who wrote your program is the coach watching you do it.
03
Progress
Quarterly assessments. Real numbers, real photos, real conversations about what's working.
04
Recover
Recovery is programmed, not optional. Sauna, cold plunge, mobility — built into the week.
05
Sustain
The goal is a member who trains for ten years, not three months. Pacing matters more than intensity.
From the floor
The kind of studio members stay in for years.
After two herniated discs and four wasted years at conventional gyms, North Bay's coaches built me back from the floor. Literally.
My coach knows my training, my schedule, and my back. She wrote me a marathon plan that adjusted itself around two work trips and an injury. I PR'd by twelve minutes.
It's not a gym. It's a small studio with a waiting list, and the difference shows up in your body within six months.
Inside the studios
A few quiet moments from the floor.
Membership
Three ways in.
All memberships are month-to-month, no contracts. The Cohort tier is application-only and capped.
Most flexible
Open Floor
$295/mo
Open access to coached strength sessions, drop-in pricing for everything else.
- Unlimited Strength Open Floor
- 2 included Reformer sessions/mo
- Recovery room access
- Quarterly check-in with a coach
Most chosen
Full Member
$495/mo
Everything North Bay offers, with a head coach assigned to your program.
- Unlimited Strength, Pilates & Endurance
- Recovery room (unlimited)
- Personalized 12-week programming
- Monthly 1:1 with your coach
- Annual assessment + lab testing
Application only
Cohort
$895/mo
Capped at 24 members. Personal coach, weekly 1:1s, and a written training plan that updates monthly.
- Everything in Full Member
- Personal coach (not a rotation)
- Weekly 1:1 + written check-in
- Nutrition coaching included
- Priority booking on all programs
From the journal
Training notes, written by the coaches actually doing the work.
Why we still program the squat as the centerpiece — twenty years later.
A short defense of an old movement, written for members who keep asking why their plan opens with a squat every Monday.
The four signs you're under-recovering — and what to do about it that week.
A practical checklist from a former endurance athlete who learned recovery the hard way.
Why our nutrition coach won't give you a meal plan — and what she does instead.
Three months of small, sustainable changes, written up by our registered dietitian. No "elimination diet" anywhere.
Trial session
Try the floor.
Book a 90-minute trial — assessment plus a coached session, plus time in the recovery room. $75, fully credited toward your first month if you join.